Syntasa × Agentic Commerce

Is your business ready for the agent economy?

Syntasa turns your data into live customer and product intelligence that AI agents can act on — so your brand gets chosen, not just found. Take the 5-minute Readiness Check to see where you stand.

See why it matters
Your report includes
Product Intelligence Score Customer Intelligence Score Competitive Benchmark Suggested Roadmap
5Dimensions
5Minutes
1Tailored report
01 — The shift

The buying journey no longer starts on your website

It starts in ChatGPT, Gemini and AI agents — and most brands have no presence there at all.

the modern buying journeyfrom prompt to purchase
>$3T
estimated revenue orchestrated through agentic commerce by 2030
4,700%
jump in retail-site traffic from generative AI tools in a single year
2–3×
longer search queries in AI mode vs traditional search
35%
use AI tools at the discovery stage, vs 13.6% on traditional search
02 — What's at stake

Two questions every brand must answer today

As shopping moves into agents, your brand is tested at two moments: can an agent find you, and can it close the sale without friction.

Discoverability

  • When a shopper asks an AI for the best option, are you in the answer?
  • AI surfaces 3–4 brands per query — the rest are invisible.
  • Structured, queryable product data is what gets you cited.

Checkout

  • Native, agent-to-agent checkout is becoming the norm.
  • Friction — logins, redirects, broken carts — kills the sale.
  • Real-time inventory, pricing & eligibility must be agent-ready.
03 — The gap

Your catalog gets you found on Google.
It won't get you chosen by agents.

Your catalog was built to rank on a search page. The agents deciding what to surface read entirely different signals.

Built to rank
Your product catalog today
  • Keyword-matched titles & descriptions
  • Flat attributes for filtering
  • Optimised for the click
  • Static feed, refreshed on a schedule
VS
Built to be chosen
Structured product & customer intelligence
  • Demand, reviews & sentiment by attribute
  • Substitutes, bundles & price sensitivity
  • Real-time availability, offers & eligibility
  • Queryable by any agent, on any surface
Served to every surface SYYour site agent Gemini ChatGPT Claude Dynamic feeds
04 — The context layer

The problem isn't the AI model.
It's the missing context layer.

Syntasa is the context layer between your data and your agents — delivered at the moment of intent.

Your data cloud

Wherever it lives

  • BigQuery · Snowflake
  • Databricks · Redshift
  • Any warehouse or feed
SY · Syntasa

The context layer

Live customer & product intelligence, delivered at the moment of intent — on any cloud.

Every AI agent

Answers like your best rep

  • Gemini · ChatGPT · Claude
  • Your site & app agent
  • Dynamic content & feeds

Customer Intelligence

Who they are, what they've done, what they're worth — propensity, churn risk, next best action.

Live Product Intelligence

Your catalogue enriched with demand, reviews, substitutes, bundles, price sensitivity, live inventory and real-time availability — queryable by attribute.

Business Context

Your voice, your rules, your offers — so every agent answers like your best salesperson.

05 — From the market

The shift is already paying off — for brands that adapted

Two examples from the wider market of what becoming agent-ready can unlock.

macys.comMacy's × Google Gemini
≈375%
spending uplift
Discoverability + Checkout

“Ask Macy's” — a Gemini-powered assistant

During beta, revenue per visit was 4.75× higher among customers who used it versus those who didn't. Macy's own initiative.

google.com · AI ModeFulton × AI search
≈700%
revenue growth
Discoverability

Fulton — chosen by AI search

A small brand now cited when shoppers ask AI for the best insoles — discovered and chosen inside the conversation. Fulton's own result.

These are independent, brand-led examples — not Syntasa projects. We're sharing them as proof the agentic shift is real and rewarding the brands that move early.

SOURCE — Retail Dive · Bloomberg · Fortune
06 — How it comes together

Google's platform + Syntasa's intelligence

Two parts, one agent. Here's what each side brings to the table.

G Google Cloud & Gemini The platform
Gemini Enterprise
The LLM powering reasoning, language & multimodal understanding.
Vertex AI Search
Retrieval over your product content — finds and pulls the right items.
Scalable agent infrastructure
Runs your agents from one chat to millions, fully managed.
AI Shopping Assistant
One ready-made surface — the conversational shopping experience.
BigQuery + Merchant Center
The data backbone holding your customer & product data.
+
SY Syntasa The intelligence & context
Product Intelligence Hub
Recommendations, demand, reviews & offers, in real time.
Customer Intelligence Hub
Loyal vs. new, premium vs. deal-seeker, live behaviour.
Business context & brand rules
Your voice, persona, offers & instructions for every agent.
Syntasa MCP Server
Serves all of it to every agent surface — not just shopping.
Analytics, conversion & A/B testing
Conversation-level reporting; tie chats to purchases.
07 — Under the hood

One intelligence layer, served by the Syntasa MCP Server

Your idle BigQuery data becomes live intelligence — and the Syntasa MCP Server makes it queryable by every agent across your whole ecosystem.

Foundation

Your data

  • BigQuery
  • Merchant Center
  • Vertex AI Search
Syntasa intelligence

Turned into context

  • Product Intelligence Hub
  • Customer Intelligence Hub
  • Business context & rules
SY · MCP Server

Syntasa MCP Server

One queryable intelligence layer for the whole agentic ecosystem — plus external APIs as tools.

Every surface

Served everywhere

  • Your site agent
  • Gemini · ChatGPT · Claude
  • Dynamic content & feeds

The Syntasa MCP Server isn't just for the shopping agent — it's the single layer that serves customer & product intelligence to every agent, on every surface.

08 — The choice

The difference between those who adapt and those who don't

Stands still

The brand that gets passed over

  • Invisible to agents — a flat feed with no intelligence layer to query
  • Agents recommend competitors who structured their data first
  • Generic results: no customer context, no real-time signals
  • Traffic arrives, but the agent sends the sale elsewhere
  • No visibility into what agents asked or why they passed you over
Adapts

The brand that gets chosen

  • Chosen by agents on your site, in Gemini, ChatGPT & Claude
  • Recommendations tuned to demand, reviews, price sensitivity & stock
  • Personalised in real time: loyal vs. new, premium vs. deal-seeker
  • Spending uplift, in line with what early movers are seeing
  • Full conversation-level measurement of what drives revenue
→ Where Syntasa takes you
Let's see where you stand →
The Agentic Commerce Readiness Check

Where does your business stand?

Five dimensions. Five minutes. Get a tailored Readiness Report — a dimension-by-dimension breakdown and your recommended next step.

5
Dimensions
5
Minutes
1
Tailored report
What you'll get
Product Intelligence Score
How ready your catalogue is to be understood, ranked and recommended by AI agents.
Customer Intelligence Score
How well your customer signals translate into personalised, on-brand agent answers.
Competitive Benchmark
Where you stand versus peers already moving on agentic commerce.
Suggested Roadmap
Prioritised next steps to close your biggest readiness gaps, fastest wins first.
Dimension 11 / 5

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